Welcome to the Fernandes Ice Cream Analytics Page! Here, you'll find comprehensive and up-to-date analytics, refreshed monthly, to keep you informed on our performance and trends. Everyone with access to this link can view and explore the data, providing transparency and insight into the ongoing progress, challenges and success.
Welcome to the analytics page of
Fernandes Ice Cream
1.Trends
2.Facebook
3.Instagram
4.Audience
5.Delivered
1. TRENDS
First, let’s talk about the interest of the current audience in ice cream and ice cream-related topics. The interest in our posts peaked in February, likely due to our return to regular posting after a long absence. This initial surge was driven by our active engagement and the introduction of new content. However, the interest declined as we entered the rainy season, which historically leads to a decrease in ice cream consumption.
2. FACEBOOK
In this section, a detailed analysis of the collected Facebook data will be provided. This will be updated every month. Underneath each subsection, you can see when it was last updated.
2.1 REACH
The reach peaked in February due to a long absence from the platform. When we started posting, a surge of interest was created. Starting in February and continuing through the rest of the months, we experimented with various posting types, times, captions, hashtags, frequency, and designs.
As can be seen in the Google Trends widget above, the interest in ice cream-related topics declined dramatically. This is one of the factors that has played a role in the reach of our posts and was likely triggered by the start of the rainy season. Another factor is the experimentation phase we were in, as mentioned in the previous paragraph.
Throughout the months, the reach fluctuated between small increases and significant decreases. However, in July, it seems that interest in ice cream-related topics is growing again. Currently (as of July 18, 2024), we have reached a total of 6,700 accounts, indicating a 61.2% increase in our reach.
2.2 FOLLOWERS
Throughout the first half of the year, the follower base has increased by an average of 154 monthly. Currently, the total following is 56.9K. During these months, similar to the overall performance of the Facebook Page, there have been ups and downs. It is worth mentioning that in July, we gained 17.4% more followers than in previous months.
The typical number of followers for pages in the category our page falls into is 2K, which makes our page, with 56.9K followers, one of the better-performing pages.
Running Targeted Ads: Given the strong performance compared to typical pages in the page category, running targeted ads can further boost our follower growth. By creating ad campaigns that highlight our unique content and leveraging Facebook's targeting options, we can reach new audiences who are likely to be interested in the page. Aim to focus on demographics and interests that align with our current follower base to maximize engagement and conversion.
Example of Targeted Ad on Stories and Reels
2.3 CONTENT INTERACTIONS
The posting frequency definitely influences the performance of the page. That is also why we experimented with both minimal and maximum posts per month.
From the experimentation phase, we concluded that the page had been inactive for far too long, so reducing the number of posts drastically influences the performance. Therefore, we have decided to keep posting every day, with stories on odd days and posts on even days. This way, we post more frequently but don’t “run out” of posting ideas and/or material.
These posts are among the better-performing ones. From this, we can conclude that our current audience prefers simplistic designs and enjoys interacting with posts. One thing that's missing is audience interaction through comments. To address this, we can:
Encourage Comments: End posts with questions or prompts that invite the audience to share their thoughts or experiences.
Engage Actively: Respond to comments promptly to foster a sense of community and encourage more interaction.
Interactive Content: Create more interactive content such as polls, contests, or challenges that motivate the audience to comment.
Highlight Comments: Feature and highlight user comments in future posts to show appreciation and encourage further engagement.
2.4 TOTAL POSTS AND STORIES
Content interaction also fluctuated, mirroring the overall performance of the page. The interaction on our page is very similar to other pages within our category. To increase content interaction, we are going to try the following:
Create more interactive posts.
Use more engaging and relatable captions.
Encourage followers to share their experiences.
Incorporate user-generated content.
3. INSTAGRAM
In this section, a detailed analysis of the collected Instagram data will be provided. This will be updated every month. Underneath each subsection, you can see when it was last updated.
INSTAGRAM REACH AND CONTENT INTERACTION
TOTAL POSTS AND STORIES
FOLLOWERS GAINED
Similar to Facebook, the page performance on Instagram has shown fluctuations; however, the number of followers differs, so the figures are different. To increase our follower base on Instagram, we are following the steps recommended by Meta, where we set goals and strive to achieve them. The most recent goal was to increase the reach of the page. The target was to reach 100 more accounts within a month, and we successfully reached 252 accounts within 8 days.
CURRENT AUDIENCE
FACEBOOK FOLLOWERS
56.872
INSTAGRAM FOLLOWERS
04.104
Age & Gender
FACEBOOK TOP CITIES
INSTAGRAM TOP CITIES
POTENTIAL AUDIENCE
12.900.000 - 15.200.000
Gender
Age
TOP CITIES
TOP COUNTRIES
We can reach our target audience, primarily women aged 24-44, through targeted boosted posts and ads. If you're interested, we can discuss this further to enhance our engagement and growth.
PRODUCT CATALOGUE
Discover the exciting range of Fernandes Ice Cream flavors for 2024!
The latest product catalogue is packed with new and classic favorites that will delight your taste buds. Click the link below to download the PDF and explore all the delicious options we have to offer.
WHAT DID WE DELIVER?
FEBRUARY
12 INSTAGRAM POSTS (FIC)
12 FACEBOOK POSTS (FIC)
CHOCO BILLBOARD DESIGNS
MARCH
11 INSTAGRAM POSTS (FIC)
11 FACEBOOK POSTS (FIC)
3 STORIES (FIC)
APRIL
7 INSTAGRAM POSTS (FIC)
8 FACEBOOK POSTS (FIC)
BEACH FLAG DESIGN
MAY
6 INSTAGRAM POSTS (FIC)
6 FACEBOOK POSTS (FIC)
MOEDERDAG DESIGNS
JUNE
4 INSTAGRAM POSTS (FIC)
4 FACEBOOK POSTS (FIC)
INTERFOOD POST DESIGN
ERINFARM POST DESIGN
FERNANDES KAAS POST DESIGN
PRODUCT CATALOG
SISHADO POST DESIGN
JULY
12 INSTAGRAM POSTS (FIC)
12 FACEBOOK POSTS (FIC)
11 STORIES (FIC)
GRACE FOOD POST DESIGN
KETI KOTI POST DESIGN
SISHADO POST DESIGN
INTERFOOD POST DESIGNS (2)